Last September (in the Northern hemisphere) my water company sent out a message. It started with “as we approach the warmer summer months”.

In September! When the summer is over, the “warmer summer months” are behind us, and as we prepare for Autumn/Fall and the colder months ahead.

Are they really that clueless? Did they write that message recently?

What are the lessons?

  • Beware cutting-and-pasting from old messages.
  • If something is delayed before sending/sharing, reread before sending.
  • Double check ALL communications before sending.
  • Ask: Is the timing of this message appropriate?